{"id":11322,"date":"2022-06-11T16:38:13","date_gmt":"2022-06-11T16:38:13","guid":{"rendered":"https:\/\/lexforti.com\/legal-news\/?p=11322"},"modified":"2022-06-11T16:43:15","modified_gmt":"2022-06-11T16:43:15","slug":"trademark-registration-important","status":"publish","type":"post","link":"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/","title":{"rendered":"5 Things to consider before filing for Trademark Registration in the US"},"content":{"rendered":"\n<p>Today&#8217;s post has majorly been contributed by <strong>Elisabeth Pickle<\/strong>; who runs a successful law firm in Phoenix, Arizona called <strong><a href=\"https:\/\/themindfulcounsel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Mindful Counsel, PLLC<\/span><\/a><\/strong>. The firm specializes in Intellectual Property, specifically Trademarks. The contributors describes the important considerations one should note before applying for Trademark Registration in the US. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a3ca04603a9d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a3ca04603a9d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Why_Trademark_registration_is_important\" title=\"Why Trademark registration is important?\">Why Trademark registration is important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Five_important_things_to_consider\" title=\"Five important things to consider:\">Five important things to consider:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Comprehensive_Trademark_Search\" title=\"Comprehensive Trademark Search\">Comprehensive Trademark Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Registration_before_actual_usage_of_Trademark\" title=\"Registration before actual usage of Trademark\">Registration before actual usage of Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Trademarking_different_elements\" title=\"Trademarking different elements \">Trademarking different elements <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Taking_note_of_Classification\" title=\"Taking note of Classification\">Taking note of Classification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/#Submitting_a_specimen\" title=\"Submitting a specimen\">Submitting a specimen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Trademark_registration_is_important\"><\/span>Why Trademark registration is important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Federal&nbsp;trademark registration is important and&nbsp;has several&nbsp;advantages, including&nbsp;notice to&nbsp;the public&nbsp;of the&nbsp;registrant&#8217;s claim of&nbsp;ownership of&nbsp;the trademark,&nbsp;a legal&nbsp;presumption of&nbsp;ownership nationwide,&nbsp;and the&nbsp;exclusive right&nbsp;to use&nbsp;the trademark on&nbsp;or in&nbsp;connection with&nbsp;those goods&nbsp;or services&nbsp;set forth&nbsp;in the&nbsp;registration. Federal&nbsp;registration also&nbsp;allows the owner&nbsp;of a&nbsp;trademark to&nbsp;sue for&nbsp;infringement in the Federal court&nbsp;and to&nbsp;stop the&nbsp;importation of&nbsp;infringing material.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"200\" height=\"200\" src=\"https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Richard-J-Brandenstein.jpg\" alt=\"\" class=\"wp-image-11325\" srcset=\"https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Richard-J-Brandenstein.jpg 200w, https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Richard-J-Brandenstein-150x150.jpg 150w, https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Richard-J-Brandenstein-96x96.jpg 96w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption>Richard J. Brandenstein<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Trademark registration is essential because it helps to provide your brand or company with its own name or logo. It solidifies your company and ensures that no one else can use the names or logos associated with you. It protects your company and its property.<\/p><cite>Richard J. Brandenstein, Founding Partner at <a href=\"https:\/\/www.fbrlaw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Fusco, Brandenstein &amp; Rada, P.C.<\/span><\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Five_important_things_to_consider\"><\/span>Five important things to consider:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comprehensive_Trademark_Search\"><\/span>Comprehensive Trademark Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">You\u2019ll want to complete a comprehensive trademark search to help identify any legal barriers to your company\u2019s use or registration of its trademark before you actually begin to use the trademark or have it registered with the U.S. Patent and Trademark Office (USPTO). The data you discover during the comprehensive search will allow you to determine which classification you should file in and what kind of specimens to use as evidence. Even if your proposed trademark is currently registered; you may still successfully register your trademark depending on the classification of goods and services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Registration_before_actual_usage_of_Trademark\"><\/span>Registration before actual usage of Trademark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">If you\u2019ve not yet begun selling your goods and services you can still apply for your federal trademark using the future use application. The future use application essentially holds your place in line until you are ready to begin use. Another advantage is that your filing date will serve as the date of the first use of your mark. This will be very important in case a conflict develops with another mark. The USPTO will want to see proof that you have begun selling your goods and services to consumers. You will have six months to provide proof and can request additional six-month extensions for up to three years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademarking_different_elements\"><\/span>Trademarking different elements <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Remember that a brand name, a logo, and a slogan are all separate and distinct trademarks which belong on their own application for review with the trademark office. If you are on a limited budget, you\u2019ll definitely want to consider prioritizing which business asset you trademark first. Many people opt to trademark their business or main brand name as a word mark first. Or, if you have a clever tagline that is really helping you turn curious people into buyers, it makes sense to protect that trademark first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taking_note_of_Classification\"><\/span>Taking note of Classification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are 45 classes in which your trademark can be represented. Classifications 001-034 are for goods. Classifications 035-045 are for services. You may apply to register your trademark in multiple classes.&nbsp;These classifications help distinguish the trademarks. It is <a href=\"https:\/\/lexforti.com\/legal-news\/single-colour-trademarks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">common for different trademark<\/span><\/a> owners to register the same mark for different products in different classes. For example, think Delta airlines and Delta faucets. Even though both registrations are for the same mark (Delta) they may coexist as federal registrations because they are unlikely to lead to any consumer confusion in the marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Submitting_a_specimen\"><\/span>Submitting a specimen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">You must submit a specimen as evidence of use for your trademark. There are specific guidelines to follow when submitting your specimen. Some requirements of your specimen are that; it must represent the goods and services that are being identified in your application.&nbsp; The specimen must show the use of the mark on the goods, on containers or packaging for the goods, on labels or tags affixed to the goods, or on a display associated with the goods. To constitute a display associated with the goods, a specimen must show the use of the mark directly associated with the goods and such use must be of a point-of-sale nature. In addition, you must show the URL and date from the webpage of your specimen.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg\" alt=\"\" class=\"wp-image-11326\" width=\"200\" height=\"200\" srcset=\"https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg 200w, https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Untitled-design-150x150.jpg 150w, https:\/\/lexforti.com\/legal-news\/wp-content\/uploads\/2022\/06\/Untitled-design-96x96.jpg 96w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption>Jeremy Green Eche <\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Registering a new name as a trademark takes at least a year and carries a risk of rejection, even if you have a trademark attorney research it and file it for you. As a new business owner, you should consider buying an existing trademark registration.<\/p><cite>Jeremy Green Eche | Managing Attorney of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/jpglegal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JPG Legal<\/a> <\/span>| <a href=\"https:\/\/www.communer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Communer.com <\/span><\/a><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s post has majorly been contributed by Elisabeth Pickle; who runs a successful law firm in Phoenix, Arizona called Mindful Counsel, PLLC. The firm specializes in Intellectual Property, specifically Trademarks. The contributors describes the important considerations one should note before applying for Trademark Registration in the US. Why Trademark registration is important? Federal&nbsp;trademark registration is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things to consider before filing for Trademark Registration in the US<\/title>\n<meta name=\"description\" content=\"The contributors describes the important considerations one should note before applying for Trademark Registration in the US.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexforti.com\/legal-news\/trademark-registration-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 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