ADVANTAGES OF MEDIA SECTOR IN INDIA

Kalpana Borjha|Kalinga University, New Raipur| 6th June 2020

Introduction

Media generally refers to a means of communication. In the earlier days, people used to perform folk dances and dramas of different cultures. It can be said as the first known way of communication to a larger public. Media is one of the most influential business sectors and its impact on people is so strong that we cannot think of a day without the media. It consists of different segments such as prints (books, magazines, and newspapers), films and television, music, radio, gaming and visual effects (VFX), animations, internet and out-of-home advertisements, etc.

General Advantages of Media Sector In India

Media in India is mostly self-regulated. The Indian media sector has registered an impressive growth in the last decades, even in the field of economy the Media Sector has played a major role especially when the world economy began to recover from the global financial crisis of 2008. The Media industry has also been driven by largely digitalization and higher internet usage over the previous years. Internet has become a mainstream media for entertainment and other such purposes for most of the people. These days the demand for regional print media is growing more than that of English language print media and the viewership of niche channels are preferably chosen over other channels.

Source of Education

Media educates people. Media can be said one of the greatest source of education and knowledge. People get to learn a lot through television, radio programs, newspapers, articles of magazine and journals. Even blind and illiterate people can attain knowledge by simply relying upon various radio programs. People get the latest news in no time. There are several national and local news channels which run 24*7 and updates about the happenings around the world in blink of an eye. Distance isn’t a barrier anymore and this is possible just because of the media sector. People get to know about the day to day Practical learning through media enhances children’s knowledge and keeps up their interest in learning even for the subjects they dislike. They can watch lessons in media platforms like YouTube, participate in quiz programs, can learn through history channels, animal programs and so on.

Media works as medium for everything

People also get chance to showcase their talent such as acting, dancing, singing, comedy, showcasing their arts and crafts, etc. These days especially the youngsters are attracted towards stand-up comedies and vines over the internet. It is also a great source of entertainment to others. One showcases their talent, the other enjoys them. Television programs, entertainment radio programs, and other such media platform serves as good source of entertainment. People enjoy through music, TV programs, etc. It helps not to get bored. Television also allows electronic duplication of information, which reduces the production cost.

Media showcases different cultural practices and ideologies, which of course promote cultural-diffusion and portrays that how India has diversities yet Indians are united. There are social media websites and apps where the users can share their views, opinions and ideas, post pictures, share their timeline with others as well, they can message each other and most importantly meet each other virtually through video and voice conferences. Meeting relatives and gossip with friends is easier now.

Source of Employment

Work from home facilities are also a gift of media, though which employees can perform their assigned tasks without going to the office or anywhere else. Important meetings can also be held with the help of media where one needs not to worry about being late to the venue; the only requirement is proper network connectivity. Media is one of the best ways to make people aware of every single bit of the any government and non-government programs and schemes, etc. It is also widely used for commercial purposes, that is, advertisement of products to a large public at once, either through television or newspaper ads or though posters, pamphlets, etc or through social media websites. Even professionals (doctors, lawyers, etc.) take the help of such advertisement methods to attract clients. Media is also good for research purposed, through various information sites one can do research work on subject of their interest, which is not only helpful for the researchers but for the readers too. Even this article has reached its reader through media only.

Other Advantages

At the time of natural or human-made disaster and calamities, the government take help of the media to aware people of the safety measures and help the affected through funds collected. Often these fund-raising programs are done through the media itself. Gamers in earlier days, traditionally, would visit their nearest video game stores and sometimes even wander searching for a particular game but now they have choice of digitally downloading the desired games through the internet. Digital media is making it possible by readily and seamlessly availing what the users want. These days, media is also very helpful for those who need working staffs, assistant, etc and for those who need jobs for their bread-earning. Those who need working staff simply puts up an advertisement or notice for the same and those who need can apply for the particular job. Even government posts job alerts through newspapers and national and state gazettes.

Conclusion

Although media has many advantages, it has some limitations too. But if used wisely and carefully, it is of great use and it’s all up to the users. Media removes the barrier of distance between people and made it more convenient to communicate, learn, work and do everything they want, where so ever they are.