Issues faced by Game Developers while dealing with Game Publishers

We asked industry leaders, about the issues that Game developers face while dealing with Game publishers. Here are the responses which we got:

What are the kinds of issues a Game Developer faces while dealing with Game Publishers?

In the current situation with the pandemic, game developers have had to face many problems. The most obvious one is the unrealistic and overly ambitious approach. It’s well-known that a game is successful when a singular point is focused and perfected. Game publishers do not want to risk titles with no attraction point. The real conflict arises when publishers and developers fail to communicate with each other. This effectively kills any collaboration between the two parties as publishers never take a financial risk, even if they like the idea of a game. Many game developers like to keep the contents of their game a secret, adding fire to the fuel.

What are the ways through which one can optimize their experience while dealing with publishers?

The best way to optimize experience when dealing with game publishers is to just form the habit of listening. Publishers tend to get very protective of their investments. Furthermore, games present a high-risk, high-reward prospect, they cannot trust any developer unless proper communication is established.

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Kindly also tell us how game developers approach publishers.

Typically, game developers should approach publishers with a credible game submission. This is highly important because the gaming industry is getting
more specific day by day. Any lapse in concentration and failure to meet a publisher’s requirements can waste a game developer’s effort and time. Game
creators usually take their time, so the chances of getting published increase.

Framing the Monetization Model

One of the most difficult and important aspects of game development is figuring out how to monetize your game. This is especially true for developers who are working with publishers, as the publisher will usually have the final say over how the game is monetized. There are a few different ways that games can be monetized, and each has its own pros and cons. The most common monetization models are microtransactions, subscriptions, and advertising. If a publisher is not content with the way that a game is being monetized, they may push for changes to be made. This can be a difficult process for developers, as they may not agree with the publisher’s vision for the game.